According to author Stephen J. Dubner, \u00abThe smartest thing about the Rolling Stones under Jagger’s leadership is the band’s workmanlike, corporate approach to touring. The economics of pop music include two main revenue streams: record sales and touring profits. Record sales are a) unpredictable; and b) divided up among many parties.<\/p>\n
If you learn how to tour efficiently, meanwhile, the profits–including not only ticket sales but also corporate sponsorship, t-shirt sales, etc.,–can be staggering. You can essentially control how much you earn by adding more dates, whereas it’s hard to control how many records you sell.\u00bb (\u00abMick Jagger, Profit Maximizer,\u00bb Freakonomics Blog, 26 July 2007).<\/p>\n
In order to get a handle on the problems brought about by digital media in the music industry, we turn to the data most relied upon by the industry. This data comes through Neilsen SoundScan which operates a system for collecting information and tracking sales. Most relevant to the topic of this column, SoundScan provides the official method for tracking sales of music and music video products throughout the United States and Canada.<\/p>\n
The company collects data on a weekly basis and makes it available every Wednesday to subscribers from all facets of the music industry. These include executives of record companies, publishing firms, music retailers, independent promoters, film entertainment producers and distributors, and artist management companies. Because SoundScan provides the sales data used by Billboard, the leading trade magazine, for the creation of its music charts, this role effectively makes SoundScan the official source of sales records in the music industry.<\/p>\n","protected":false},"excerpt":{"rendered":"
According to author Stephen J. Dubner, \u00abThe smartest thing about the Rolling Stones under Jagger’s leadership is the band’s workmanlike, corporate approach to touring. The economics of pop music include two main revenue streams: record sales and touring profits. Record sales are a) unpredictable; and b) divided up among many […]<\/p>\n","protected":false},"author":1,"featured_media":46,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[5,6,7,8,9,10,11],"class_list":["post-1090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-theme","tag-elementor","tag-envato","tag-kentha","tag-music","tag-non-stop-music-player","tag-theme","tag-wordpress"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/latribudelosmashups.com\/wp-content\/uploads\/2020\/11\/kenthademo-post-6.jpg?fit=1400%2C1367&ssl=1","jetpack-related-posts":[{"id":35,"url":"https:\/\/latribudelosmashups.com\/index.php\/2020\/11\/04\/how-to-gain-the-power-to-create-intense-musical-emotion\/","url_meta":{"origin":1090,"position":0},"title":"How To Gain The Power To Create Intense Musical Emotion","date":"noviembre 4, 2020","format":false,"excerpt":"Most guitarists want to be able to express themselves better with their guitar playing; however, the majority of guitar players have no idea how to actually practice this skill. 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You know it's something that must be handled and if you're not making efforts to learn how to market your music more\u2026","rel":"","context":"En \u00abElementor music\u00bb","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/latribudelosmashups.com\/wp-content\/uploads\/2020\/11\/kenthademo-post-7.jpg?fit=1200%2C885&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":33,"url":"https:\/\/latribudelosmashups.com\/index.php\/2020\/11\/04\/how-to-gain-music-fans-and-build-promoting-skills\/","url_meta":{"origin":1090,"position":2},"title":"How To Gain Music Fans And Build Promoting Skills","date":"noviembre 4, 2020","format":false,"excerpt":"However, the answer to \"How do I get more fans and promote my music career?\" is not easily found by taking a highly generalized approach that 'seems' to work for other musicians. 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